​Plume​ ​Labs​ ​launches​ ​Flow,​ ​an AI-powered​ ​air quality​ ​tracker​ to help users avoid pollution

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Expanding beyond apps into hardware for the first time, Plume Labs unveiled today a personal air quality monitor that taps into the company’s artificial intelligence system.

Dubbed, “Flow,” the device will cost $199 but is now available for pre-orders at a reduced cost of $139. Flow​ ​extends Plume’s original AI-powered app to deliver real-time information about pollution levels to allow users to make decisions about how to avoid health hazards as particulate levels can constantly fluctuate.

In addition, data collected from Flow feeds back into Plume’s larger data set, which is drawing information from government pollution sensors from around the world.

“At a time of crisis when the environmental agenda is under question, Flow can help citizens take their environmental health into their own hands,” said Plume CEO and co-founder Romain Lacombe in a statement. “With personal sensors, actionable advice, and crowdsourced data, we can arm people and communities with the tools to tackle the dramatic urban air pollution crisis – and help all of us find clean air, together.”

Read more: With air pollution app, Plume Labs wants to prove that big data and open government can save lives

Plume, originally based in Paris, was founded in 2014 by Lacombe and David Lissmyr. Last December, it raised $4.5 million in venture capital. It also recently launched its API Plume.io to let third-parties tap into its pollution forecasting system. The company is now based in San Francisco after spending the summer participating in the Stanford University startup accelerator program StartX.

While the company has been known for its app and AI work, the company has been working on Flow for almost three years. The work was done in partnership with the Imperial College London. Flow was also created with the help of noted design firm Frog. A prototype has been in tests the past three months with volunteers in London to map that city’s pollution issues.

“Over the past three years, we have been perfecting Flow’s custom sensing technologies and environmental AI in partnership with renowned environmental researchers from institutions such as Imperial College London and France’s CNRS-LISA, to build the most comprehensive personal air quality tracking technology on the market,” said Lissmyr, in a statement.


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