Marketing activation platform ActionIQ has raised $30 million in funding from Silicon Valley venture capital firm Andreessen Horowitz.
The New York company said it can unify the data that is flooding into marketing organizations. With ActionIQ, marketers can take any data signal from one channel, such as web, and market to the same customer in another channel, such as mobile, allowing large companies to tame the data flood and automate truly personalized, seamless and predictive experiences to customers.
Previous investors, Sequoia Capital and Firstmark Capital also participated in the round, and Shutterstock came in as a new investor.
“This new funding round further cements ActionIQ’s position as the leading marketing activation platform and will accelerate our expansion,” Tasso Argyros, CEO of ActionIQ, in a statement. “Our mission remains to help marketers powerfully execute one-to-one marketing with speed, scale and freedom without having to write SQL, or depend on engineering and IT.”
ActionIQ’s major customers include Verizon, Weight Watchers, Shutterstock and other large international brands.
“ActionIQ’s traction to date made our investment extremely attractive,” said Martin Casado, partner at Andreessen Horowitz, in a statement. “The pedigree of the management team and the deep understanding of both marketing technology and data will be a strategic advantage in helping the world’s best business-to-consumer marketers triumph. We look forward to adding ActionIQ to our list of disruptive companies.”
Casado will join ActionIQ’s board.
Marketers become much more tech and customer savvy with large amounts of data from multiple sources at their fingertips. The marketing clouds have been successful, but have left a donut hole when it comes to data.
Marketing organizations are being flooded with new data from new channels; mobile, social, inventories, chat apps, and the web. The company said that few marketers have these data channels unified, which results in a roadblock when it comes to knowing customers and engaging with them.
“One of the most compelling aspects of ActionIQ’s technology is that it puts customer data directly into the hands of marketers,” said Jon Oringer, CEO of Shutterstock, in a statement. “As marketers become more data driven and analytical they will need this level of connectivity, speed and access.”
ActionIQ was founded in 2014 by Argyros and Nitay Joffe, and it has raised $45 million to date.