Amazon’s latest attempt to reinvent shopping is a grocery store that brings food to your car like a drive-in burger joint.
The new stores, called AmazonFresh Pickup, were unveiled today in Seattle with a promotional video boasting the service as a “fast and easy way to order groceries, pick them up, and be on your way in minutes.” Amazon has not said when the two locations — in SODO and Ballard — will open to the public. The company says they’re currently open to employees in “beta.”
The service will be offered exclusively to Prime members as a free alternative to Amazon’s original AmazonFresh service, which deliveries groceries to your house.
Amazon’s unveiling came with some hiccups: the company had trouble keeping this project secret (permit filings leaked the project weeks ago), and Amazon’s other grocery store currently in beta — Amazon Go, a brick-and-mortar store with no checkouts — had its public launch delayed because the technology reportedly doesn’t work properly.
More to follow.