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Apparent Email Glitch Sent Amazon Baby Registry Notifications To Non-Parents-To-Be

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Getting an unsuspected gift is usually a nice surprise. But some Amazon customers — including yours truly — received a notification that someone had purchased a gift from their baby registry. The only problem? These customers don’t have a baby registry. 

The apparent Amazon email glitch occurred around 4:30 p.m. (ET) today when individuals began sharing on Twitter their frustration with receiving an erroneous email from the e-commerce giant.

The email declares “A gift is on the way” next to a baby crawling off the page. Recipients can then click on a box that says, “See Your Thank You List.”

However, clicking on that option originally resulted in an error page.

A second attempt to click the Thank You List or the “get a sneak peek at a gift that’s coming your way,” results in being forwarded to Amazon Baby Registry page, where customers are asked to either create a list or search for someone else’s list.

Two Consumerist editors received the email this afternoon, neither have babies on the way or have ever created a baby registry with Amazon.

However, both have purchased gifts for others via Amazon Baby Registry. A quick, unscientific, survey of the remaining Consumerist team members found that those who didn’t receive the email had never purchased from the company’s gift registries.

Consumerist has reached out to Amazon for comment on the apparent glitch. We’ll update this post when we hear back.

In the meantime, some recipients have started questioning whether Amazon knows something they don’t, while others have shared their disappointment with the company’s emails.

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