The Apple Watch is now cheaper than ever, thanks to price cuts that Apple announced today. Customers will be able to get the 38mm aluminum Apple Watch Series 1 for $249, down from $269.
That price drop will provide an even cheaper entry point for people to try out Apple’s smartwatch, which launched two years ago as one of the priciest entrants in the wearable market. Those people who want a watch with a larger case will still have to pay more.
What remains to be seen is what comes of the Apple Watch Series 2, a waterproof and more powerful version of the wearable without cellular access. Apple didn’t call out its price on stage, so it could be discontinued or getting a proportional price drop relative to all the other watches.
This news comes the same day as the unveiling of the Apple Watch Series 3, a faster, more capable smartwatch that can come with a LTE modem so that users can access content from the internet without being tethered to a smartphone.
More to come.