So it begins. The clock struck midnight on the west coast of the United States and the pre-order frenzy began for the iPhone X. And this round offered some interesting twists.
It appears from Apple’s website that customers in the U.S. are required to select a carrier when they purchase the phone: AT&T, Sprint, Verizon Wireless, or T-Mobile. The iPhone 8, by contrast, still offers a “buy without a carrier” option when clicking through the purchasing wizard.
Even when picking a carrier, users still pay the full price: $1,149 for the 256GB version, and $999 for the 64GB version. Some carriers, however, were offering promotions, however. Verizon was offering a $300 discount if new users signed up for a $40 per month unlimited plan.
Presumably, when paying full cost, the iPhone would come unlocked. Though that wasn’t explicitly stated on the Apple website, and there seemed to be some confusion about this among customers.
Can I seriously not order an unlocked #iPhoneX?
— Dave DeLong (@davedelong) October 27, 2017
Of course, people were feverishly reloading the Apple website to order as midnight approached. A few super early birds managed to get land a Nov. 3 delivery date, the first official day Apple says the iPhone X will ship.
— Victor Sterling (@VictorPSterling) October 27, 2017
But within minutes, that delivery date started slipping:
Fanboy #iPhoneX purchase complete. Not delivered until 13th November though
— Ash Young (@webmonkeyash) October 27, 2017
— emm. (@EmmJenner) October 27, 2017
This is not surprising, given widespread reporting about the challenges Apple faced in getting the iPhone X developed and complications with suppliers and manufacturers. Eventually, Apple will likely get this sorted out. The questions now: How strong will demand be? And how long it will take Apple to catch up to that demand?