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Gmail gets add-ons for Android and the web

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Google today introduced Gmail add-ons, an extensibility framework that allows developers to integrate their app’s functionality directly into Gmail. First made available as a developer preview in March, the functionality is launching for all starting with 10 enterprise add-ons available on the G Suite Marketplace.

This isn’t the first G Suite product to support add-ons. Google Docs, Sheets, Slides, and Forms all have add-on frameworks. To get started, click the settings wheel on the top right of your inbox and hit “Get add-ons.”

Gmail add-ons work the same across Android and the web, meaning you only need to install them once to access them on all of your devices. “We’re working with Apple to bring Add-ons to iOS Gmail users,” a Google spokesperson told VentureBeat.

The 10 Gmail add-on launch partners are as follows:

  • Asana: Turn communication with clients, customers and teammates into tasks that can be tracked with your team in Asana, all from your inbox.
  • Dialpad: Message or call colleagues on your device, any time. Automatically view recent communications or save a new contact straight from Gmail.
  • Hire: Add candidates, manage candidate information and upload resumes without leaving Gmail. You can access full job applications from the Hire add-on.
  • Intuit QuickBooks Invoicing: Create and send professional invoices directly in Gmail. Let customers pay you online and track invoice status and payments no matter where you are.
  • ProsperWorks: Easily access prospect or customer data, and log activities from calls, demos, and meetings. You can also scan related opportunities, tasks, and events.
  • RingCentral: See the online/offline status of RingCentral contacts, review recent call history, make outbound calls (requires RingCentral for Mobile), and view and send SMS messages.
  • Smartsheet: Add email content and desired attachments directly to Smartsheet without leaving Gmail.
  • Streak: Add email threads to deals, view enriched contact info, and quickly respond with snippets directly from Gmail with the Streak add-on.
  • Trello: Turn email into actionable tasks in Trello to give your team a shared perspective on the work that needs to be done.
  • Wrike: Create Wrike tasks from emails, view and update task details, and send and receive Wrike task comments.

DocuSign is also launching a Gmail add-on, but it’s not yet available. It will let you sign and execute contracts, agreements, and other documents directly in Gmail.

Google is clearly hoping Gmail users want to complete tasks like generating an invoice, tracking projects, connecting with customers, preparing a presentation, or following up on a sales opportunity directly from their inbox. Add-ons mean Gmail should be able to contextually surface your go-to app based on messages you receive. Whether that ends up being useful will depend which developers jump on board to develop Gmail add-ons.

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