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Google unveils Home Max for $399, coming to the U.S. in December

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Google today unveiled Home Max, a premium smart speaker for $399 available in December. The newest speaker from Google will come in chalk and charcoal colors.

Home Max can work with the Home and Home Mini and comes with Google Assistant inside, which is made to hear your voice even when music is playing loud.

While the Home Mini debuted today to compete with the Echo Dot and low-cost smart speakers, the Home Max will compete directly with high-end smart speakers like products from Sonosrecently unveiled Echo Plus and Apple’s HomePod.

“Max is more than 20x more powerful than google home so it will fill any room in your house with great sound,” home tead lead Rishi Chandra said onstage at SFJAZZ Center during Google’s biggest hardware event of the year.

Max will play personalized playlist and acts as DJ, so you use your voice to play certain artists, raise or lower volume, music genres, or just sing it a diddy from a favorite song and the DJ will attempt to identify the song. Max also uses Smart Sound, an audio experience powered by AI that adapts to your preferences, providing spatial sounding based on where you place the speaker in the room, just like Apple’s HomePod, which is also due out later this year.

Max will also automatically adjust to lower volume in morning, raise volume when dishwasher is running, and change volume if you’re listening to news or music.

Max supports YouTube Music, Spotify, Google Play Music, Pandora, iHeart Radio, and TuneIn, and will play music via Cast, Bluetooth, or stereo aux input from a home stereo.

Last year at an event held in early October, Google brought the Pixel and Pixel XL smartphones, Daydream VR headset, Google WiFi, Google Chromecast 4K Ultra, and announced plans to launch the Actions on Google platform for third-party developers  to create voice apps for Google Assistant.

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