[We will be updating this post throughout and after the Apple event.]
CEO Tim Cook began by honoring late apple CEO Steve Jobs, for whom the company’s new theater on Apple’s new campus (the praises of which Cook sang at length) was named, and asking everyone to consider donating to relief efforts for those affected by Hurricanes Harvey and Irma before getting into the meat of his presentation.
Yes, there are new phones
After a decade, it’s definitely no secret: New year, new iPhone.
Apple’s shaking things up a little bit this year, though. They’re skipping the 7S generation that we might ordinarily expect a year after the 7, and going straight to the iPhone 8 and 8 Plus.
The iPhone 8 and 8 Plus promise to use fancy new high-speed chips and provide spectacular color displays, as usual, and alas, the headphone jack does not come back. This time, however, the aluminum in the phone is covered in glass both on the front and back for extra breakability, although Apple claims it is the “most durable ever in a smartphone.”
The phone comes in three colors: Silver, “space grey,” and gold, and Apple touts increased “splash” resistance. So maybe don’t jump into the pool with your iPhone in your pocket, but it might survive if it’s on the table when your beverage of choice takes a tumble.
Apple also praised the updated cameras in the iPhone 8, displaying a wide array of images taken to highlight the camera’s perception of color and texture.