Instagram now lets you share Stories in direct messages

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Instagram is rolling out the ability to share Stories — either your own or those made by others — in direct messages.

The feature will roll out globally in the coming weeks, according to an Instagram blog post.

The direct message icon will now appear whenever you watch a Story. To share a Story, touch the direct icon in the bottom right corner of the screen, pick a friend or group to share it with, and press send.

Don’t expect to get spammed with Stories just yet: Group messages can only be sent to up to 15 people, and like all other Stories, those that land in your DM box expire 24 hours after they were created.

Sending Stories with direct messages means the feature could gain even more audience. It also makes Instagram even more like Snapchat, which also allows you to broadcast a Story or send a story directly to friends.

Stories have quickly grown to be a central part of the Instagram experience.

For a bit of perspective, Instagram launched Stories in August 2016, and by this spring already had tens of millions more users than Snapchat.

More than 250 million Instagram users make stories daily, Facebook announced during second quarter earnings in July. That’s up from 200 million in April.

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