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Jam City CEO has high hopes for Snoopy Pop bubble shooter mobile game

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Brands are often the road to success in mobile games, and Jam City knows that. The Los Angeles mobile game company is revealing its newest bubble shooter game Snoopy Pop based on the Peanuts brand.

That’s a pretty powerful brand, but Los Angeles-based Jam City has grown pretty big, with more than 50 million players a month and more than 500 employees working on mobile titles like Cookie Jam, Panda Pop, and Family Guy: The Quest for Stuff.

Fans can now pre-register for Snoopy Pop, a bubble shooter game starring the beloved Peanuts characters and Snoopy alter-egos from the classic comic by Charles M. Schulz. Fans can now sign up to be notified when the new game launches and receive a Snoopy-licious in-game gift. Pre-registration for the Google Play version is here and the iOS version is here.

Chris DeWolfe, CEO of Jam City, said the game was created in close partnership with the artists, animators and storytellers at Peanuts Worldwide. The free-to-play game is expected to officially launch in early summer 2017.

“Jam City has had the number one bubble-popping games in the world,” he said. “This is going to be a bigger and better game than anything that’s ever been done in bubble-popping. It has the Snoopy intellectual property associated with it, which has been tested with bubble-popping audiences. They absolutely love it. All the Snoopy characters are used. It appeals to a wide demographic. There’s a huge nostalgia factor to that game. Combined with the awesome game mechanics and how we interpret bubble-popping and power-ups, we think it’s going to be the biggest bubble-popping game ever. At least it could be as big as Panda Pop.”

DeWolfe said the title is one of six major launches that the company is doing this year. In each of the previous two years, the company launched only one game in each year. But the company’s growth has been great, as its games have been downloaded more than 800 million times and are played by more than 50 million people a month. DeWolfe said the company did more than $300 million in revenue in 2016, and that growth is targeted at $450 million in 2017.

“About half of our games, moving forward, will use third-party IP,” DeWolfe said.

Above: Snoopy Pop

Image Credit: Jam City

Snoopy Pop gameplay features include a variety of puzzles, lots of levels, characters, worlds, and events. It has collections of character game pieces, boosters, and unique-character power-ups, like Charlie Brown’s kite. You can play different game modes as Snoopy’s alter egos such as The Flying Ace and Masked Marvel. The events are based on classic storylines and holiday specials. And the original music is licensed from Peanuts holiday specials.

“Working with partners who truly understand the heart of the brand and characters is paramount to Peanuts Worldwide,” said Roz Nowicki, executive vice president of Peanuts Worldwide and Iconix Entertainment, in a statement. “Jam City has demonstrated great care and skill in helping bring Snoopy, Woodstock, Charlie Brown, Lucy and the entire Peanuts gang to a new generation of audiences. We are thrilled that people around the world who love Peanuts will be able to have so much fun playing Snoopy Pop.”

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, a joint venture owned 80 percent by Iconix Brand Group and 20 percent by members of the Charles M. Schulz family.

Jam City has six of the top 100 highest-grossing mobile games in the U.S. DeWolfe founded the company in 2010 with former MySpace co-founder Aber Whitcomb, and former Twentieth Century Fox executive Josh Yguado. In 2015, South Korea’s Netmarble invested $130 million in Jam City, formerly known as SGN.

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