When it comes to PC gaming, most of the world thinks of Steam first. It’s the biggest store and community for PC games, so much so that it’s almost a platform onto itself.
But in China, where PC gaming is a growing market (analyst firm Newzoo pegged it at $13.8 billion in 2016), Steam is a runner-up. China belongs to Tencent, the biggest game company in the world. You might know it as the owners of Riot Games, the folks who make the fantastically successful League of Legends.
And don’t count on Steam overtaking Tencent. Motherboard, Vice Media’s tech site, breaks down why each will keep their existing strangleholds on their home turfs. But this shows that while mobile is a booming market for gaming, the PC platform is still growing worldwide thanks to the ease of distribution (you don’t have to deal with Apple or Sony for certification) and the variety of experiences — and experimentation — a mouse-and-keyboard provide for.
And it also shows that China — one of the biggest markets in the world — is opening up to Western design studios. It’s probably a good time to brush up on your Mandarin, or do what folks in mobile have learned: find a partner like Tencent that’s interested in publishing your game there.
P.S. Tired of modern first-person shooters? Strafe might be for you.
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