State Farm Ad Receives Racist Backlash For Featuring Interracial Couple

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The Internet is going crazy over the latest State Farm ad, which shows a Black man proposing to a White woman. The ad prompted viewers to protect their wedding jewelry with State Farm insurance, but people weren’t talking about insurance protection after viewing the viral commercial.

Who said yes?💍Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling! https://t.co/XG807VEWaH pic.twitter.com/nUOcAVvq7J

— State Farm (@StateFarm) December 21, 2016

Racist Twitter users went in on the stock photo used by State Farm, saying things like:

@StateFarm In 4 years: pic.twitter.com/cJGC8d1qvB

— Zorost (@Zorost1588) December 24, 2016

@StateFarm what the hell are you doing? This is disgusting and nobody wants to see this

— Bran mak Morn (@mc_morn) December 24, 2016

Although some users went so far as to threaten to boycott the agency over the photo, there were also people who supported the message of the pic:

Hey @StateFarm, my interracial family thanks you for being willing to showcase diverse love! #LoveWins and yes, #ProtectTheBling too 😊 pic.twitter.com/N1TnUwwfBg

— Khary Penebaker (@kharyp) December 24, 2016

The controversial photo was posted on December 21st and already has over 7.5K retweets and likes.


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