WordPress apparently isn’t content to be the content management system for more than one-fourth of the websites on the Internet. So to get more users, it’s going beyond the web to find them.
The company unveiled its first TV ads today, and said they were currently being shown in limited runs in six text markets. It did not unveil which markets. The five ads have the theme “Free to be” and profile a local or small business user in Detroit.
On his personal blog, Matt Mullenweg, CEO of WordPress parent company Automattic, noted that in his most recent State of the Word speech he said that the company would be investing more in marketing in 2017.
“There is lots to learn and much to follow, but we have our first TV ads up in six markets to test,” he wrote. ” “Each shares a story of a business in Detroit, and I actually got the chance to visit one of the businesses earlier today.”
Here are the ads: